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MSNBC Viewers Have Left The Building
The holiday season is always a slow time for news in the United States. It gets especially slow when the holidays are combined with the post-election lame-duck period for both Congress and the president, but what is happening after the 2024 election is unprecedented.
Viewers are leaving non-Fox News cable news, and they aren’t coming back.
MSNBC has been hit particularly hard, with viewership plummeting for all hours of programming.
The Independent summed up the ratings blues:
According to Nielsen Media Research, MSNBC has lost 47 percent of its overall audience since Election Night compared to the rest of the year, averaging just 497,000 total-day viewers and 49,000 in the advertising demographic of adults aged 25-54.
In primetime, the post-election drop is even m…
