MSNBC's Ratings Have Collapsed, But Why Have Viewers Stopped Watching?

MSNBC's ratings have collapsed as their two tentpoles, Morning Joe and The Rachel Maddow show have lost nearly half of their audiences.

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MSNBC Viewers Have Left The Building

The holiday season is always a slow time for news in the United States. It gets especially slow when the holidays are combined with the post-election lame-duck period for both Congress and the president, but what is happening after the 2024 election is unprecedented.

Viewers are leaving non-Fox News cable news, and they aren’t coming back.

MSNBC has been hit particularly hard, with viewership plummeting for all hours of programming.

The Independent summed up the ratings blues:

According to Nielsen Media Research, MSNBC has lost 47 percent of its overall audience since Election Night compared to the rest of the year, averaging just 497,000 total-day viewers and 49,000 in the advertising demographic of adults aged 25-54.

In primetime, the post-election drop is even m…