Here Is The Way Democrats Beat Republicans In The Midterm That No One Is Talking About
Democrats and Republicans spent their midterm budgets differently and the Democrats' choices helped them pull a midterm surprise.
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For months, anyone who watched the news was told that the 2022 midterm was going to be a Republican year. The combination of a president facing his first midterm along with an economy that was still dealing with pandemic aftershocks would be too much for Democrats to overcome.
However, Democrats made two decisions that helped them have a historically good midterm election.
As a party, Democrats outspent Republicans in the two key areas of staffing and advertising.
Democratic candidates, committees and leadership PACs reported pouring more money into media – including web ads, broadcast ads, print ads, media production and consulting – during the 2022 election cycle than their Republican counterparts. But for party committees specifically, total spending on media was about even between Republicans and D…
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